What is Customer Identity?

In the world of digital commerce, customers expect speed, agility, security, and convenience at every turn. And, more often than not, a modern Customer Identity – a.k.a. Customer Identity and Access Management (CIAM) – solution is the key to bringing that all together.

Hi 👋 My name’s Peter Fernandez, and I’m an Identity and Access Management specialist currently working as a Principal Developer Advocate at Auth0 by Okta. As an Architect, Consultant and Engineer, I have have more than 30 years of experience designing and developing secure and robust software solutions. This is my blog all about Customer Identity, and some of the things I’ve learnt about building systems that implement it by integrating with Auth0.

The Impact of Customer Identity

When building an application or modernizing it, CIAM can bring a wealth of opportunity: from providing a secure context for your customers that enables you to leverage feature-rich APIs – to delivering a consistent, friction-free experience, driving growth in your product and your business. But a trustworthy CIAM solution needs to be delivered from a trusted source and one with the experience to deliver a solution that addresses all the major challenges too!

Build it yourself?

You could build support in-house, yourself. That’s true. Click on the image to read more about doing just that, and watch my related webinar recording here. If your team has the resources, time, capacity, knowledge, and expertise in developing SSO; deploying Attack Protection; leveraging OIDC and/or SAML for Authentication, Social and/or Enterprise Federation; implementing Passwordless and/or MFA, and/or (optionally) OAuth 2.0 for API Authorization – then it’s definitely an option. But what if there was a better way?

Customer Identity & Access Management…

Auth0 is the Software-as-a-Service (SaaS) platform that powers the Okta Customer Identity Cloud. API-First, by design, Auth0 by Okta provides a whole world of CIAM right out of the box! Discover how you can enable safe, secure, and reliable Customer Identity in your product(s) by integrating with the Okta Customer Identity Cloud.

…at scale, by Okta

A combined IdP and Authorization Server, Auth0 has been architected to deliver multi-tenanted API-First SaaS platformed CIAM at scale. Create an Auth0 Tenant today and experience capability that serves the requirements for Authentication, Authorization, Attack Protection, User Profile management and a whole lot more. Click on the main menu options or on the images below to discover what integrating with Auth0 can do for you!

Customer Identity & Access Management in your application

From scalability to customer experience, with a variety of out-of-box options provided by a wide range of SDKs, you can build an initial integration with Auth0 – written in any programming language and supporting any technology stack – in a matter of hours. Click on the image to read more on the Auth0 Blog.

Begin the journey…

Sign up here, and create a free Auth0 Tenant to begin your journey. Play with prototyping an integration of your existing code – or develop something new; experience the Okta Customer Identity Cloud, powered by Auth0, in a way that best suits you.

…or try a Demo.

If you’re looking for some inspiration, why not take a look at some of the pre-build demos at demo.okta.com – where you can test-drive sample integrations for both the Okta Customer Identity Cloud and the Okta Workforce Identity Cloud too!